Privacy Policy
Last Updated: November 4th, 2025
Wealth Building Rewards by Wealth Building Technologies LLC (“Wealth Building Rewards,” “Company,” “we,” “us,” “our”) operates a user engagement platform that provides wealth-building tools and rewards to participants and delivers operational insights to property owners and operators (collectively, the “Services”). This Privacy Policy (the “Privacy Policy”) describes our data practices regarding Personal Information (as defined below). It applies to Personal Information collected through our website, located at app.engagewithWealth Building Rewards.com (the “Site”), or through our mobile applications (together with the Site, the “Services”). This Privacy Policy does not apply to any Personal Information collected by third-party websites or applications that we do not operate. By accessing the Site and/or using our Services, you consent to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Policy.
1. Information Wealth Building Rewards Collects About You
Personal Information You Provide
We use the term “Personal Information” to mean any information that could be used to identify you, including your name, address, email address, birth date, phone number, or any combination of information that could be used to identify you. What Personal Information we collect from you depends on what Services you choose to use and how you interact with the Site:
Site Visitors
We have structured our Site so that, as a casual Site visitor, you may come to our Site and review selected information about our Services without registering or providing Personal Information. However, if you wish to engage with our Services, then we require you to provide certain Personal Information.
Registered Users
If you choose to access our Services as a registered user, we require that you complete a registration form. A registered user is an individual who is over the age of 18 or an entity and has completed the registration process on the Site. Our registration forms will specify the information which you must provide in order to enjoy the particular features to which you wish to subscribe, which may include such items as:Name
Email address
Phone number(s)
Mailing address
Birth date
Our registration forms may additionally request information that you may, at your option, choose to provide or withhold. To the extent this additional information constitutes Personal Information, we will treat it in the manner specified in this Privacy Policy. We may require each registered user to provide information designed to verify their identity. This information may include (i) information from a successfully completed electronic verification process or similar methods designed to authenticate and confirm your identity or to otherwise comply with applicable law.
Users also may choose to upload media files such as videos, photos, text, and other content to the Site to share with Wealth Building Rewards and other users. When you upload this content, we may also collect metadata associated with these media files including date, time, location, and device information. Wealth Building Rewards’s use of such content will be governed by our user-generated terms and conditions which are provided at the time of collection of such content.
Location Data
We may collect your location information through our mobile applications by capturing the location (e.g., latitude/longitude) of your mobile device. If you have given the application permission to access your location, we may collect your device’s location even if you are not using the Service and store your location history. If you want to opt out of the collection of your location data, please adjust your settings in your mobile device to restrict the application’s access to your location data. Geolocation data may be used to enhance the Services, for example, to offer additional functionality and information regarding your location in connection with property locations managed by Wealth Building Rewards.
Automatically-Collected Information
We, our service providers, and marketing partners may automatically log information, such as the type of computer or mobile device accessing our Services, interactions over time with our Services, our communications (including emails and alerts), and other online services, such as:
Device Data, such as the computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 4G), and general location information such as city, state, or geographic area.
Online Activity Data, such as pages or screens viewed, how long was spent on a page or screen, browsing history, navigation paths between pages or screens, information about activity on a page or screen, access times, and duration of access, and whether marketing emails were opened or links within them clicked.
We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to help collect and analyze Usage Information.
We use the following tools for automatic data collection:
Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping navigate between pages efficiently, remembering preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
Local Storage Technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on devices outside of browsers in connection with specific applications.
Web Beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.
2. How We Use Personal Information
We use your Personal Information for the following business purposes:
To process transactions that you have authorized us to make.
To facilitate your activities with respect to our Site or the Services.
To contact you regarding administrative issues, such as questions about your specific request, or otherwise respond to your comments or requests.
To verify and authenticate your identity, to help us ensure that the individuals who use the Site and Services are who they claim to be; to prevent, detect, mitigate, and investigate fraud, security breaches, and potentially prohibited or illegal activities.
To help us operate our Site or Services.
To deliver notices regarding your account.
To provide you with information, such as notices of updates concerning the Services you are using.
To send you information we believe is relevant to you, such as news, bulletins, or other information.
To enforce this Privacy Policy.
To conduct user surveys and questionnaires.
To comply with applicable law.
3. Marketing and Advertising
We and our advertising partners may collect and use Personal Information for marketing and advertising purposes, including:
Direct Marketing
We may from time to time send direct marketing communications including, but not limited to, communications about special promotions, offers, and events. Recipients may opt out of our marketing communications as described in the “Opt Out of Marketing Communications” section below.
Interest-Based Advertising
We may engage third-party advertising companies and social media companies to display ads promoting our services across the web. These companies may use cookies and similar technologies to collect information about interactions (including the data described above) over time across the Internet and use that information to serve online ads that they think will be of interest. This is called interest-based advertising. We use aggregated information to analyze the effectiveness of our Site, to improve our Services, and for other similar purposes. In addition, from time to time, we may undertake or commission statistical and other summary analyses of the general behavior and characteristics of users participating in our Services and the characteristics of visitors at our Site, and may share aggregated information with third parties, including advertisers. We may collect aggregated information through features of the software that support our Services, through cookies, and through other means described in this Privacy Policy. To enable us to better understand the characteristics of our users and/or to provide services tailored to your needs, we may combine the Personal Information you provide with certain automatically-collected information that would not otherwise be personally identifiable. If we combine or link any automatically-collected, non-individually identifiable information with your Personal Information, the resulting combination will be treated as Personal Information under this Privacy Policy.
4. How We Share Personal Information
Platform Service Delivery
If you are a user of the platform, we may share limited information with your operator, employer, educational institution, property manager or owner for the purpose of delivering services such as financial education, incentive management, rental payment credit reporting, user engagement surveys, and renewal incentive facilitation. These services may also involve third-party vendors, including credit bureaus, insurance quoting platforms, or utility service providers. This sharing is limited to what is necessary to facilitate the service and is governed by confidentiality provisions in our agreements with those entities.
We do not disclose your Personal Information to unaffiliated third parties except as provided in this Privacy Policy, as follows:
Service Providers
We may share Personal Information with third-party companies and individuals that provide services on our behalf or help us operate our Services, such as hosting services, cloud services, information technology services, email communication software, email newsletter services, advertising and marketing services, payment processors, customer relationship management and customer support services, and web analytics services.
Third-Party Tools and Service Providers
In order to provide and improve our Services, Wealth Building Rewards uses various third-party tools, platforms, and service providers. These providers help us process and analyze data, facilitate transactions, power our application infrastructure, manage customer relationships, and more. Here is a non-exhaustive list of third-party providers we currently use, along with the reasons we use them:
Amazon Web Services (AWS)
We use AWS to host and store data on secure servers. AWS provides the foundational cloud infrastructure and services that enable us to run our platform reliably, securely, and at scale. For more information, please see AWS’s Privacy Notice.Heroku
We use Heroku (a Salesforce company) as a platform-as-a-service (PaaS) to deploy and manage our application. Heroku offers a managed environment for building, running, and scaling our services. For more information on Heroku’s privacy practices, please see Heroku’s Privacy Statement.Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to collect certain information relating to your use of our Site. Google Analytics uses cookies or other tracking technologies to help us understand how users interact with our Site, compile reports on website activity, and improve our Services. You can learn more about how Google collects and processes data by visiting Google's Privacy Page.Amplitude
We use Amplitude, an analytics platform offered by Amplitude, Inc., to analyze user interactions with our Services and to gather product usage insights. Amplitude may collect information such as session length, actions taken within the application, and performance metrics, helping us enhance user experience and make data-driven improvements. For more information, please see Amplitude’s Privacy Policy.HubSpot
We use HubSpot, provided by HubSpot, Inc., as our customer relationship management (CRM) and marketing automation tool. HubSpot helps us manage user and lead information, track site visitor interactions, distribute marketing communications (where permitted), and gather analytics about user engagement. For more information, please see HubSpot’s Privacy Policy.Plaid
If we offer features that allow you to connect a bank or other financial account to our Services, we may use Plaid Technologies, Inc. (“Plaid”). By using these features, you grant us and Plaid the right, power, and authority to access and transmit your information as reasonably necessary for Plaid to provide its services (e.g., account verification, transaction facilitation). To learn more, please see Plaid’s Privacy Policy.Boom
We use Boom, as our rent reporting service to facilitate reporting of rent payments to the credit bureaus. For more information, please see Boom’s Privacy Policy.
Parent and Affiliated Companies
Seed InvestCo, LLC (“Seed”) is the parent company of Wealth Building Rewards. As such, Personal Information collected by Wealth Building Rewards may be shared with Seed to the extent necessary for Seed to perform its functions as a parent company. Seed may use this information in a manner consistent with this Privacy Policy.
Roots Real Estate Investment Community I, LLC (“Roots”) is a sister (or affiliated) company of Wealth Building Rewards. Wealth Building Rewards may share Personal Information with Roots to the extent necessary for operational, administrative, or other legitimate business purposes that support Wealth Building Rewards’s or Roots’ services. Any Personal Information shared with Roots will be treated in a manner consistent with this Privacy Policy.
Data Usage and Sharing
We share data with these third parties only to the extent necessary for them to perform services on our behalf (e.g., analytics, infrastructure hosting, transaction processing, marketing automation, or administrative support).
Each provider’s use of your data is generally governed by its own privacy policy and terms. We encourage you to review those policies to understand how they collect, use, and share Personal Information.
Opt-Outs
Some of these providers (e.g., Google Analytics) offer dedicated opt-out mechanisms or allow you to limit data collection via browser settings, ad-blockers, or plugin tools.
If you have questions about specific opt-out methods, please refer to the links included above or contact us directly.
No Control Over Third Parties
Although we select our service providers carefully, we do not control the data collection or privacy practices of these third parties. We recommend reviewing each third party’s privacy policy to fully understand how they handle your information.
Legal Basis
Where required by applicable law, we ensure that our use of these services is based on a valid legal basis (e.g., your consent or our legitimate interest in analyzing, improving, or securing our Services).
By using our Services, you acknowledge and agree that we may share your information with these third-party providers and affiliated entities for the purposes described above, and that these entities’ use of your Personal Information is governed by their respective privacy policies as well as this Privacy Policy (where applicable).
For Legal Reasons
We may share your Personal Information to the extent we reasonably believe we are required to do so by law or to comply with legal or regulatory requirements, or to protect against fraud, illegal activity, or to otherwise protect Wealth Building Rewards against liability.
In Connection with a Corporate Transaction
In the event of a transaction or proposed transaction involving the transfer of substantially all of the assets of Wealth Building Rewards or one or more of its businesses to another entity, whether an affiliate or a third party, or in connection with a bankruptcy, we may share your Personal Information in the diligence process or to otherwise facilitate the transaction, and with individuals assisting in the transaction or in connection with a bankruptcy. Your Personal Information may also be one of the transferred assets as part of the transaction or bankruptcy.
For Safety & Security
We may reveal your Personal Information to third parties, including law enforcement agencies, in order to protect the safety and security of our employees and employees of our affiliates, users, or of any third party.
Feedback, Questionnaires, and Surveys
Our Site allows site visitors and users to participate in surveys and questionnaires, which from time to time we may post on the Site. We also encourage our users to provide feedback to us about our Site and our Services. You are free to choose whether you participate in these activities. We may ask that, in addition to providing your responses, you also provide us with your contact information. In these instances, we use any Personal Information you choose to provide to us in connection with these activities for the purposes for which you submit the information.
We aggregate information derived from survey and questionnaire information – with your Personal Information removed – for monitoring or improving the use and appeal of this Site (with no other obligation to you and, specifically, with no obligation to compensate you for these uses). You are not obligated to participate in any of these activities.
Confidentiality and Security.
All property, user, or transaction data shared through the platform shall be treated as confidential and protected using commercially reasonable safeguards. We shall not be liable for any unauthorized access or disclosure caused by third-party systems or users’ actions. Each operating company represents that it has obtained all necessary consents from users to share personal or payment data for purposes of the Services.
5. Links to Other Sites
This privacy statement applies only to Personal Information collected by our Site. Our Site may contain links to other sites that are not owned or controlled by Wealth Building Rewards. Wealth Building Rewards is not responsible for the privacy practices of such other sites, and we encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects Personal Information.
6. Data Security
We have put in place commercially reasonable security systems intended to prevent unauthorized access to or disclosure of Personal Information, and we take reasonable steps to secure and safeguard this Personal Information against loss, theft, and unauthorized use, disclosure, or modification. With that said, there is no such thing as 100% security of the networks, servers, and databases we operate or that are operated on our behalf. For example, email sent to or from the Site may not be secure. Before submitting any Personal Information via the Site, please be aware of these inherent risks and understand that you do so at your own risk.
7. Data Retention
We keep your Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so in connection with your account, or as required by law (e.g., for legal, accounting, or other purposes), whichever is longer.
8. Your Choices
General Choices
In general, you may browse the Site without providing Personal Information. However, if you choose not to provide certain Personal Information through our Site, we may not be able to provide certain services or process certain of your requests. You will not be able to engage with all of the features and products that we offer through this Site or our Services. Depending on the functionality associated with the Site feature you are using, you may be able to update or delete certain of your Personal Information on the Site. Accordingly, at your request, we will take reasonable steps to remove your Personal Information from our databases. However, please note that:
We may not be permitted to delete your Personal Information completely, due to legal and regulatory reporting requirements, data backups, and records of deletions.
If you request deletion of your Personal Information, you may be unable to use certain features of the Site and any associated Services.
Certain of your Personal Information may remain in our databases following the deletion of your account.
We may not be able to remove de-identified, anonymous, or aggregate data from our databases.
Any deletion requests may be sent to team@WealthBuildingRewards.com.
Opt Out of Marketing Communications
If you no longer wish to receive marketing emails from us, you can opt out of these communications by contacting us at team@WealthBuildingRewards.com. Please understand that you will not be allowed to opt-out of transactional notices or other legal and related notices concerning your relationship to the Site or your account.
Online Tracking Opt-Out
There are a number of ways to opt out of having online activity and device data collected through our Services, which we have summarized below:
Blocking Browser Cookies
Most browsers let users remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in the browser settings. Many browsers accept cookies by default until users change their settings. For more information about cookies, including how to see what cookies and other technologies have been set on a device and how to manage and delete them, visit allaboutcookies.org or Truste Preferences Manager.
Blocking Advertising ID Use in Mobile Settings
Mobile device settings may provide functionality to limit use of the advertising ID associated with the mobile device for interest-based advertising purposes.
Using Privacy Plug-ins or Browsers
Another way to block our Services from setting cookies used for interest-based ads is by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery, or uBlock Origin, and configuring them to block third-party cookies/trackers. You can also install a browser add-on to opt out of Google Analytics.
Platform Opt-Outs
The following advertising partners offer features to control the use of Personal Information for interest-based advertising:
Google
Twitter
Facebook
Microsoft
9. Children’s Privacy
Our Site is not directed to children under the age of 18. We do not knowingly seek to collect or maintain Personal Information or other information from children under the age of 18. We will use commercially reasonable efforts to delete any Personal Information or other information later determined to be provided by a child under the age of 18. Use of the Site by children under the age of 18 is not permitted. If you become aware that a minor has provided Personal Information through our Site, please email us at team@WealthBuildingRewards.com.
10. Changes to This Privacy Policy
We reserve the right to alter, modify, update, add to, subtract from, or otherwise change this Privacy Policy at any time, which will become effective as of posting on the Site. We encourage you to periodically review this Privacy Policy to stay informed about how we collect, use, and share Personal Information.
11. Additional Notice to California Residents
We are required by the California Consumer Privacy Act of 2018 (“CCPA”) to provide this CCPA notice (“CCPA Notice”) to California residents to explain how we collect, use, and share their Personal Information, and the rights and choices we offer California residents regarding our handling of their Personal Information.
CCPA Scope and Exclusions
This CCPA Notice, including the description of our privacy practices and California residents’ privacy rights, applies only to California residents whose interactions with us are limited to:
Visiting our consumer websites.
Signing up for email alerts.
Applying for our job openings on our websites (however, note that the CCPA limits some of the privacy rights for job applicants).
This CCPA Notice does not apply to the Personal Information we collect, use, or disclose about:
Consumers who initiate or complete the process of becoming a registered user through Wealth Building Rewards. This is because this information is subject to the federal Gramm-Leach-Bliley Act and implementing regulations, or the California Financial Information Privacy Act.
Representatives of businesses that seek to obtain our products or services, or to provide products or services to us.
Privacy Rights
The CCPA grants California residents the following rights:
Information: California residents can request information about how we have collected, used, and shared their Personal Information during the past 12 months. We have made this information available to California residents without having to request it by including it in this Privacy Policy.
Access: California residents can request a copy of the Personal Information that we maintain about them.
Deletion: California residents can ask us to delete the Personal Information that we collected or maintain about them.
Opt-Out of Sale of Personal Information: We do not sell Personal Information. Like many businesses, we use services that display interest-based ads to users around the web. We offer instructions on how to limit online tracking in the “Your Choices” section above.
Please note that the CCPA limits these rights by, for example, prohibiting us from providing certain sensitive information in response to an access request and limiting the circumstances in which we must comply with a deletion request. We will also respond to requests for information and access only to the extent we are able to associate with a reasonable effort the information we maintain with the identifying details in a request. If we deny a request, we will communicate our decision to the requester. California residents are entitled to exercise the rights described above free from discrimination.
How California Residents Can Submit a Request
California residents may submit a request for information, access, or deletion by contacting us at team@WealthBuildingRewards.com or at the mailing address in the “Contact Us” section of this Privacy Policy. To opt out of the sale of Personal Information, we offer California residents instructions on how to limit online tracking in the “Your Choices” section above.
Extension
We will make an effort to fulfill verified requests within 45 days of receipt. However, the period for responding to a verified request may be extended based on the complexity and the number of requests received. If this extension is required, we will communicate the extension and the reason(s) for the delay within 45 days of receiving the request.
Identity Verification
We will need to confirm the identity of the requester and their California residency in order to process requests to exercise the above rights. We cannot process requests if we are not provided with sufficient detail to allow us to understand and respond to it.
Authorized Agents
California residents can empower an “authorized agent” to submit requests on their behalf. We will require the authorized agent to have a written authorization confirming that authority.
“Shine the Light” Law
California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their Personal Information (if any) for such third parties’ direct marketing purposes in the prior calendar year, as well as the type of Personal Information disclosed to those parties. However, Wealth Building Rewards does not share your Personal Information with third parties for their direct marketing purposes.
How We Respond to “Do Not Track” Signals
Our Site currently does not respond to “Do Not Track” (DNT) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do so in the future, we will describe how we do so in this Privacy Policy.
12. Contact Us
If you have any questions about this Privacy Policy, the practices of our Site or Services, or your dealings with our Site or Services, please contact us at: team@WealthBuildingRewards.com
You may contact us, for any reason, by email as follows: team@WealthBuildingRewards.com
You may contact us by mail as follows:
Wealth Building Rewards by Wealth Building Technologies LLC
PO Box 6012 Atlanta, GA 31107