Wealth
Building
Rewards™
Turn Renting
Into Wealth
Building
Turn Renting
Into Wealth
Building
Turn Renting Into Wealth Building
We believe everyone deserves the chance to build wealth. That’s why Lafayette has partnered with Roots to bring you Wealth Building Rewards™. Earn rewards for everyday actions, grow your credit, learn smart money skills, and start investing in your future—all in one place.
We believe everyone deserves the chance to build wealth. That’s why Lafayette has partnered with Roots to bring you Wealth Building Rewards™. Earn rewards for everyday actions, grow your credit, learn smart money skills, and start investing in your future—all in one place.
Your Benefits
Real Benefits, Designed For Renters.
Real Benefits, Designed For Renters.
From credit building to investing, here’s what you unlock with Wealth Building Rewards™.
Your Benefits
Real Benefits, Designed For Renters.
From credit building to investing, here’s what you unlock with Wealth Building Rewards™.
$200+ in Investment Rewards
Earn rewards by completing challenges and staying engaged. Then redeem them to invest directly into the Roots Fund to start building wealth while you rent.
Financial Education
High-impact educational and coaching sessions that deliver expert insights and real-world financial strategies to help you move forward with confidence.
Boost your credit with Rent
On-time rent payment gets reported to all three major credit bureaus, helping you build credit faster and boost your score by up to 100 points in a year.
Equifax Credit Monitoring
Unlock your 3-Bureau Credit Scores in minutes and discover the most impactful factors driving your score so you can learn how to boost it with confidence.
Your Full Set of Benefits
Your Full Set of Benefits
Your Full Set of Benefits
$200/year in investment rewards
Positive Credit Reporting & Equifax Credit Monitoring
Financial Education
Financial Education
Insurance Quote Marketplace
Insurance Quote Marketplace
MyUtilities Concierge
MyUtilities Concierge
How It Works
How The Program Works
How The Program Works
How The Program Works
Join, earn, and invest. Building wealth while you rent is simpler than you think.
Join, earn, and invest. Building wealth while you rent is simpler than you think.
Join, earn, and invest. Building wealth while you rent is simpler than you think.
Unlock $200 in Rewards
Unlock $200 in Rewards
Complete 3 quick onboarding steps to activate your benefits and start earning rewards.
Join the Program
Join the Program
Opt in for just $10/month to access your full resident benefits package and unlock exclusive perks.
Opt in for just $10/month to access your full resident benefits package and unlock exclusive perks.
Opt in for just $10/month to access your full resident benefits package and unlock exclusive perks.
Earn While You Engage
Earn While You Engage
Check in, complete challenges, or use your benefits to earn additional rewards. Every completed challenge adds to your rewards!
Check in, complete challenges, or use your benefits to earn additional rewards. Every completed challenge adds to your rewards!
Check in, complete challenges, or use your benefits to earn additional rewards. Every completed challenge adds to your rewards!
Use Your Rewards
Use Your Rewards
Redeem your rewards to invest directly in the Roots Fund and start building long-term wealth while you rent.
Redeem your rewards to invest directly in the Roots Fund and start building long-term wealth while you rent.
Redeem your rewards to invest directly in the Roots Fund and start building long-term wealth while you rent.
How Rewards Work For You
How Rewards Work For You
How Rewards Work For You
See how it's already working for renters like you
See how it's already working for renters like you
"My husband and I will never be able to own a home of our own, but with Roots, we will be invested in real estate."
Suzanne P.
Renter & Investor
"My husband and I will never be able to own a home of our own, but with Roots, we will be invested in real estate."
Suzanne P.
Renter & Investor
"My husband and I will never be able to own a home of our own, but with Roots, we will be invested in real estate."
Suzanne P.
Renter & Investor
"Wealth Building Rewards™ gave me the opportunity to invest in real estate while renting, which you can’t get anywhere."
Christine A.
Renter & Investor
"As a renter you're constantly giving money to not get anything in return. It feels great to invest while renting."
Kelly M.
Renter & Investor
Pricing
Your Benefits, Just $10 a Month
Your Benefits, Just $10 a Month
Your Benefits, Just $10 a Month
$40
$10
/ Per Month
Powerful benefits for renters — $560/year in value, just $10/month
Powerful benefits for renters — $560/year in value, just $10/month
Powerful benefits for renters — $560/year in value, just $10/month
What You Get:
What You Get:
What You Get:
$200+ in Investment Rewards
$200+ in Investment Rewards
$200+ in Investment Rewards
Positive Credit Reporting
Positive Credit Reporting
Positive Credit Reporting
Equifax Credit Monitoring & Factors
Equifax Credit Monitoring & Factors
Equifax Credit Monitoring & Factors
Financial Education
Financial Education
Financial Education
Exclusive Insurance Marketplace
Exclusive Insurance Marketplace
Exclusive Insurance Marketplace
MyUtilities Setup Concierge
MyUtilities Setup Concierge
MyUtilities Setup Concierge
Access to FreeRent.org
Access to FreeRent.org
Access to FreeRent.org
Limited Time Discount
Get Access Today
Get Access Today
About Roots
About The Roots Real Estate Fund
About The Roots Real Estate Fund
About The Roots Real Estate Fund
Use your rewards to join 14,500+ investors that are investing with Roots, the only real estate fund that builds wealth for both renters and investors. With Roots’ win-win model, your rewards can help you earn passive income, save for the future, and start building real wealth while you rent.
Use your rewards to join 14,500+ investors that are investing with Roots, the only real estate fund that builds wealth for both renters and investors. With Roots’ win-win model, your rewards can help you earn passive income, save for the future, and start building real wealth while you rent.
Ready to Start Earning and Investing?
Ready to Start Earning & Investing?
Ready to Start?
Everything you need is already waiting. Create your account to unlock your rewards and start building your future while you rent.
Everything you need is already waiting. Create your account to unlock your rewards and start building your future while you rent.
Everything you need is already waiting. Create your account to unlock your rewards and start building your future while you rent.
Start Earning
Learn More
FAQs
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Got questions? We've got answers
Got questions? We've got answers
Got questions? We've got answers
01
What is Wealth Building Rewards™?
Wealth Building Rewards™ is a renter benefit program that lets you earn real rewards, build credit, and start investing—all through simple actions like check-ins, challenges, and financial education. It’s designed to help you grow wealth while you rent.
02
Who can participate?
Any renter in the U.S. is welcome to join and start earning rewards.
03
What can I do with my rewards?
You can redeem your rewards to invest directly in Roots, the only real estate fund that builds wealth for renters and investors. Instead of just spending your rewards, you’re building something for your future.
04
How do I get started?
You’ll receive an invite or instructions from your property manager. From there, you’ll complete onboarding steps in the app and unlock your first $200 in rewards.
05
Is there any cost to join?
Just $10/month unlocks nearly $200 in rewards right away—plus access to credit-building tools, exclusive investment opportunities, and ongoing ways to earn more.
06
How do I use my rewards?
Complete challenges, explore your benefits, and take steps to improve your financial future to earn real rewards. Everything you earn is stored in your rewards wallet, ready to use whenever you’re ready to invest. At checkout, simply apply your rewards through your promo bank to invest in the Roots Fund—a private real estate investment trust targeting 12–15% annual returns. Join over 14,500+ investors building passive income, saving for the future, and growing long-term wealth together.
01
What is Wealth Building Rewards™?
Wealth Building Rewards™ is a renter benefit program that lets you earn real rewards, build credit, and start investing—all through simple actions like check-ins, challenges, and financial education. It’s designed to help you grow wealth while you rent.
02
Who can participate?
Any renter in the U.S. is welcome to join and start earning rewards.
03
What can I do with my rewards?
You can redeem your rewards to invest directly in Roots, the only real estate fund that builds wealth for renters and investors. Instead of just spending your rewards, you’re building something for your future.
04
How do I get started?
You’ll receive an invite or instructions from your property manager. From there, you’ll complete onboarding steps in the app and unlock your first $200 in rewards.
05
Is there any cost to join?
Just $10/month unlocks nearly $200 in rewards right away—plus access to credit-building tools, exclusive investment opportunities, and ongoing ways to earn more.
06
How do I use my rewards?
Complete challenges, explore your benefits, and take steps to improve your financial future to earn real rewards. Everything you earn is stored in your rewards wallet, ready to use whenever you’re ready to invest. At checkout, simply apply your rewards through your promo bank to invest in the Roots Fund—a private real estate investment trust targeting 12–15% annual returns. Join over 14,500+ investors building passive income, saving for the future, and growing long-term wealth together.